18 Central Oyster Bar & Grill

About This Project

Pica teamed with seasoned Restauranteurs Patrick and Jessica Duffy to create an Identity for their new Oyster Bar and Grill located in Rockport, Maine.

Rockport is a small village, with a quaint harbor that is rich in tradition. The restaurant is located in a historic brick building called the Shepard Block.

The owners of the building wanted the new signage to fit in with the existing building standards. Patrick and Jessica wanted a look that was upscale but not pretentious, so we created a simple but elegant logo. We needed a logo that would work as both window signage and also on menus and other printed materials.