Maine Maritime Academy

Category
Education
About This Project

Maine Maritime Academy had some basic design elements already in place—appropriately nautical colors, a simple logo—but needed an overall refresh of their brand to better appeal to those pursuing careers in marine-related sciences. For a spectacularly-located college that offers training in high-tech fields to students interested in adventurous professions, their look did not match the bold, modern character of the institution.

 

We delivered branding and print materials as clean and crisp as the ocean breezes off Castine. Once we’d updated the college logo and seal, we began work on various print materials: a completely new version of the marketing centerpiece that every college needs—the viewbook for potential applicants—as well as a mailer for their Open House events and a 4-page brochure. As always, we finished by giving the client brand standards and a style guide so they can take what we’ve done and apply it for in-house usage.