About This Project

With a crisp and modern trade show booth design to set the tone for us, we created Optikos’ very first mini-capabilities brochure, intended to be a conversation starter at one of the optics industry’s busiest U.S. trade shows.

Building on the 3-D feel of its new logo, we extended the basic brand standards into a “rolling story” print format (barrel fold), incorporating carefully art directed stock photography and in-brand copy voice to create the company’s first printed piece in its new look and feel.


Brochure design for trade show environment, translating  3-D elements to 2-D print; first-step in extending primary brand typographic elements and photo style to marketing materials; brand new copywriting in theme.