Archive

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] To launch the merger of Pen Bay Medical Center + Waldo County General Hospital to the public, we brought forward the warmth of photography established in the two centers’ ad campaigns developed a year prior. To announce the new...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] What started as a single ad campaign to highlight one hospital’s dedication to putting people first turned into 24 months of developing a shared communication system to support the merger of two centers into one healthcare system. Pica...