Wentworth Event Center

About This Project

When a young woman takes over the family event venue business from her father with an eye toward expanding wedding rentals, a brand refresh is in order. Working from the family crest—a source of pride for the patriarch—we created an airy, sophisticated new logo and mark that feels in-step with today’s bridal aesthetic and the venues’ stunning and pristine oceanfront location. Once the new brand was in place, we moved into developing a rack card and website that showcase the venue’s best features through completely original positioning language, including facility descriptions, client questionnaire form and tagline. The new materials have resulted in the venue’s first-ever long-distance bookings.