Knox Museum

Category
Museum
About This Project

The Knox Museum had been an overlooked gem of a museum. A formidable homestead, chock-full of significant artifacts and relics of Revolutionary times and life. Pica teamed with Museum leadership to raise its visibility, starting with a commanding and clean new location sign and logo. Pica began with creating a new logo mark and tagline to elevate the image of this homestead. Inspiration came from the house’s big brass door knocker, featuring Henry Knox’s initials–the ultimate identity. The logo studies evolved from there to beautifully blend in contemporary flair.

Services

Copywriting and tagline development in conjunction with logo design, which informed ground-up website development. On-line banner ads and print materials designed to promote events.